Shaping the Future of
Athletes & Sports Creators

The sports management arm of the MYTY Group, designed to redefine how talent, brands, and culture intersect.

We see what others miss. We move where others hesitate. And we build what others haven’t imagined yet.

How we think

Three principles

01 — Brand Building

Every athlete & creator we represent is a brand.

Not a profile. Not a follower count. We build positioning, identity, and a clear narrative, so talent becomes recognizable, trusted, and premium across every channel.

02 — Strategic Partnerships

Every partnership is a strategy.

We don’t “take deals.” We create alignment. Each collaboration is chosen for brand fit, long-term equity, and measurable impact, not short-term noise.

03 — Long-term Growth

Every move is designed for altitude.

Momentum is easy. Longevity is designed. We plan with the next level in mind, career arcs, global exposure, and legacy, so growth stays controlled and compounding.

For athletes & creators

We treat careers like brands, with strategy, restraint, and a long horizon. From positioning to partnerships, we make sure the right opportunities find you, and the wrong ones never reach the table.

Work with us

For brands

Access a curated roster of athletes and sports creators built for credibility, not just reach. We design collaborations around genuine fit and lasting equity, so the work performs long after the campaign ends.

Partner with us

Our creative space

The HYVE is our home base in Berlin. Five floors built for the talent and teams behind the next wave of brands: a Technogym-equipped gym, a lounge and coffee bar, co-working desks and a content studio for podcast, video and shoots, plus a rooftop over the river.